Glossary · Snippet Optimization
Snippet Optimization
The practice of structuring content to win featured snippets, AI Overviews, and PAA boxes — the zero-click and low-click search surfaces.
Snippet optimization includes direct-answer formatting (open the page with a 40–60 word definition or answer), bullet lists for "how to" or "list of" queries, comparison tables for "X vs Y" queries, and clear FAQ sections with schema.
The goal is to be the page Google or an AI engine pulls the answer from, even if no one clicks through.