Glossary · Title Tag
Title Tag
The HTML title element, displayed in browser tabs and as the headline of search-result listings. One of the strongest on-page ranking signals.
Title tags should be 50–60 characters, include the primary query, name the brand, and read naturally. Templates like "[Service] in [City] | [Brand]" work for local pages.
Common mistakes: keyword-stuffed titles, duplicate titles across pages, missing brand, over-long titles that get truncated.