Glossary · PAA (People Also Ask)
PAA (People Also Ask)
The expandable list of related questions Google shows in search results, sourced from query co-occurrence and user behavior.
People Also Ask boxes show 4 to 12 related questions with expandable answer snippets. Earning a spot in PAA is similar to earning a featured snippet: structure content to answer specific questions directly with clear formatting.
PAA is also a content-ideas goldmine: the questions reveal what users are searching for around the primary topic.