Glossary · PAA (People Also Ask)

PAA (People Also Ask)

The expandable list of related questions Google shows in search results, sourced from query co-occurrence and user behavior.

People Also Ask boxes show 4 to 12 related questions with expandable answer snippets. Earning a spot in PAA is similar to earning a featured snippet: structure content to answer specific questions directly with clear formatting.

PAA is also a content-ideas goldmine: the questions reveal what users are searching for around the primary topic.

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