Glossary · NAP
NAP
Name, Address, and Phone — the three pieces of business information that need to be consistent across the web for local SEO and AI citation density.
NAP consistency means your business name, address, and phone number appear identically across your website, GBP, directory listings, social profiles, and any third-party citation. Inconsistencies (slightly different addresses, abbreviations, formatted phone numbers) signal to engines that the entity might be different businesses, which weakens authority.
A NAP consistency audit is one of the cheapest fixes in local SEO. The work is finding inconsistencies and correcting them across every listing.