Glossary · NAP Consistency
NAP Consistency
The state of having identical business name, address, and phone formatting across every place your business is listed online.
NAP consistency is the goal; NAP audits and citation cleanup are the work. Engines use consistency as a confidence signal: a business listed identically across 50 sources is treated as one entity, while a business with three different name variations is treated as more uncertain.
For multi-location businesses, NAP consistency means each location has consistent NAP across listings, with the parent organization identified separately.