Glossary · GBP (Google Business Profile)
GBP (Google Business Profile)
Google's free business listing product that powers Maps results, the local pack, and a major portion of branded search results.
Google Business Profile (formerly Google My Business) is the listing system that controls how a local business appears in Google Maps, the Maps 3-pack, and on the right-side knowledge panel for branded queries.
Key GBP factors include primary and secondary categories, service area, hours, photos, reviews, posts, Q&A, and service listings. Each factor is a ranking signal and a conversion signal at the same time.