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Glossary · Directory Listings

Directory Listings

Listings of a business on directory sites such as Yelp, BBB, Angi, HomeAdvisor, Justia, Avvo, Healthgrades, and industry-specific directories.

Directory listings are a subset of local citations. They contribute to NAP consistency, citation density, and direct traffic. The relevant directories vary by industry: Justia and Avvo for law, Healthgrades and Vitals for healthcare, HomeAdvisor and Angi for home services.

Two cautions: aggregator directories that scrape listings from elsewhere add little value, and listings on irrelevant directories can dilute your citation profile.

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