Glossary · Directory Listings
Directory Listings
Listings of a business on directory sites such as Yelp, BBB, Angi, HomeAdvisor, Justia, Avvo, Healthgrades, and industry-specific directories.
Directory listings are a subset of local citations. They contribute to NAP consistency, citation density, and direct traffic. The relevant directories vary by industry: Justia and Avvo for law, Healthgrades and Vitals for healthcare, HomeAdvisor and Angi for home services.
Two cautions: aggregator directories that scrape listings from elsewhere add little value, and listings on irrelevant directories can dilute your citation profile.