Glossary · Maps 3-Pack
Maps 3-Pack
The block of three local business results Google shows above organic results for queries with local intent.
The Maps 3-pack is the most valuable real estate in local search. For a query like "plumber near me," Google shows three Maps results before any organic blue link loads. The clickthrough rate of the 3-pack dominates total local search clicks.
Inclusion in the pack is decided by relevance, distance, and prominence. Each is influenced by GBP completeness, review velocity, citation density, and the searcher's location.