Glossary · Schema Markup
Schema Markup
Structured data added to web pages (typically as JSON-LD) so search engines and AI engines can understand entity relationships, business categories, and content types.
Schema markup uses the schema.org vocabulary to describe page content in machine-readable form. For local businesses, the most important schema types are LocalBusiness, Organization, Service, FAQPage, BreadcrumbList, and Person (for staff bios).
JSON-LD is the recommended format because it lives in a script tag, does not affect page rendering, and is easy to maintain.