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Glossary · JSON-LD

JSON-LD

JavaScript Object Notation for Linked Data — the recommended format for embedding schema markup on web pages.

JSON-LD is the format Google, Bing, and AI engines prefer for structured data. It lives inside a `<script type="application/ld+json">` tag in the document head, separate from the visible HTML.

Compared to inline microdata or RDFa, JSON-LD is easier to maintain because the structured data is decoupled from the visual markup.

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