Glossary · Topical Authority
Topical Authority
A site's perceived expertise on a topic, built by publishing comprehensive, interlinked content covering the topic from multiple angles.
Topical authority is built by depth, not breadth. A plumbing site with 30 pages all about plumbing has more topical authority than a generalist site with 500 pages spread across home services.
For local service businesses, topical authority means publishing across the full surface of your specialty: services, treatments, technical content, FAQs, case studies, and educational content all linked together coherently.