Glossary · Rich Snippet
Rich Snippet
A search result enhanced with extra information from structured data — stars, prices, FAQs, recipe times, and similar.
Rich snippets are the visual upgrades to standard search results: gold stars under a business name, FAQ accordions under a result, price ranges under a product, recipe time under a recipe. They drive higher clickthrough by standing out visually.
Earning a rich snippet requires the corresponding schema type (Review, FAQPage, Product, Recipe) properly implemented and Google's choice to display it (which is not guaranteed).