Roofing contractors: where you're missing in AI search and Maps.
When customers search "roof replacement cost [city]" or "storm damage roofer [city]", the Maps 3-pack and the AI summary decide who gets the call before anyone scrolls. We diagnose where you're missing and hand you the ranked fix list in 5 business days.
Book a 10-minute fit callRoofing contractors compete in a denser pool than most realize. Customers searching "roof replacement cost [city]" or "storm damage roofer [city]" get a three-name list from Google Maps and a one-name recommendation from ChatGPT — long before they click anything.
The audit shows you which queries you're missing, the competitors who own them, and the fixes that move you onto the list.
What's in the audit
Three reports built for roofing contractors, delivered in 5 business days.
AI Search Visibility Report
We test 30+ storm-response and replacement roofing queries in ChatGPT, Perplexity, and Gemini — including "roof replacement cost [city]", "storm damage roofer [city]", "metal roofing contractor [city]" — and show you who the models recommend. Then we hand you the fix list.
Backlink Gap Snapshot
We pull the top-ranking roofing contractors for your target queries and identify the high-authority sites linking to them but not you — manufacturer-certified contractor directories (GAF, Owens Corning, CertainTeed), BBB, and local press worth pursuing.
Google Business Profile Scorecard
We score your GBP against the three strongest roofing contractors in your city across service categories, service area, photos of completed jobs, review velocity, manufacturer badges, posts. Fixes ranked by lift.
If we don't find at least one fix worth more than the audit, you don't pay.
$999 flat fee. No retainer, no upsell. A 30-minute walkthrough call is included. If the findings aren't worth acting on, refund the audit. We've never had to.
Who's behind ShowUpSEO
I'm Levi. I run ShowUpSEO out of DFW. The same visibility playbook moves the needle across local service verticals — HVAC, law, med spa, dental, plumbing, electrical, roofing, real estate, auto, chiropractic. Diagnosis, not execution. Audits delivered remotely.
No agency overhead. No retainer lock-in. One audit at a time.
Common visibility gaps for roofing contractors
Five patterns we see repeatedly when AI assistants and Google Maps skip a roofing contractor.
Storm-chaser saturation crowds the SERP
After a hailstorm, dozens of out-of-state crews flood the local SERP. Local roofers with year-round presence get pushed out of the "best roofer [city]" queries unless their site, GBP, and review velocity make local-rooted credibility unmistakable.
Manufacturer certifications not surfaced
GAF Master Elite, Owens Corning Platinum, and CertainTeed SELECT ShingleMaster are weighted heavily by AI engines as third-party credibility. Pages that don't structurally surface these certifications (with linked manufacturer pages) lose to certified competitors.
Insurance-claim queries lost to lawyers
"Insurance claim roof [city]" pulls public adjusters, attorneys, and storm-chaser sites unless your site has dedicated claim-process content. Most roofers don't publish anything about working with adjusters and lose the high-ticket claim work.
Photo and project gallery gaps
Roofing decisions are visual. AI engines and Maps weight image-rich GBP and site galleries heavily. Practices with 50+ recent project photos outrank shops with 5 generic stock images, even with similar review counts.
Maps 3-pack absence with no GBP diagnostic
Most shops can't tell whether they're losing the pack to category mismatches, thin service-area pages, weak review velocity, or missing manufacturer badges. The audit isolates the actual blocker.
Frequently asked
Does this work for residential or commercial roofers?
Both. We separate residential storm/replacement queries from commercial flat-roof and TPO queries — the visibility playbook differs.
What about post-storm seasonal spikes?
We audit baseline visibility plus storm-response readiness. Local roofers with strong baseline visibility win the post-storm SERP without paying for emergency PPC.
How long until I get the report?
Five business days from payment. A 30-minute walkthrough call is included.
Do you implement the fixes?
Diagnosis, not execution. The fix list is written so your office manager, sales coordinator, or agency can act on it.
Roofing audits by city
DFW headquarters; audits delivered remotely nationwide. Same audit, localized to the competitive set in your city.
Dallas-Fort Worth
Dallas County
Tarrant County
Denton County
Rockwall County
Ellis County
Parker County
Johnson County
Wise County
Alaska
Arizona
California
Colorado
Connecticut
Delaware
Florida
Georgia
Illinois
Indiana
Iowa
Maine
Massachusetts
Michigan
Minnesota
Missouri
Montana
Nebraska
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
See where your roofing contractor stands.
One call, ten minutes, no pitch deck.
Book a 10-minute fit call