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Glossary · Entity SEO

Entity SEO

Optimization based on engines' entity understanding rather than keyword matching. The dominant model for AI search.

Entity SEO treats your business as an entity with properties (name, address, services, founder) and relationships (parent organization, partners, certifications). Engines build confidence in the entity through schema, citations, and consistent NAP.

Entity SEO is the GEO-era replacement for keyword-density-driven SEO. AI engines do not match keywords; they retrieve entities.

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