Tools · GBP Scorecard

GBP Scorecard

Twelve questions, eight factors, one hundred points. Score your Google Business Profile against the same rubric we use in the audit. Instant results, no email required.

Before you start: open your Google Business Profile in a separate tab. Each question takes 15 seconds; the whole thing takes about 5 minutes.

1. Categories

Q1. Does your primary GBP category exactly match your highest-priority buyer query?

Q2. How many secondary categories are you using?

2. Service area

Q3. Is your service area defined as specific named cities (not just a radius)?

3. Photos

Q4. How many photos are on your GBP?

Q5. When was your most recent photo uploaded?

4. Reviews

Q6. How many reviews have you received in the last 90 days?

Q7. What is your overall rating?

5. Posts

Q8. How often do you post a GBP Post (offer, update, event)?

6. Q&A

Q9. Have you seeded and answered at least 5 Q&A questions on your GBP?

7. Service listings

Q10. How many services are listed on your GBP with descriptions?

8. NAP consistency

Q11. Does your business name match exactly across GBP, your website, Yelp, BBB, and major industry directories?

Q12. Is your phone number formatted identically across all listings (and is it a local number, not a tracking number)?

What this tool does not cover

This is the GBP slice of the audit. The full audit also tests AI search visibility across ChatGPT, Perplexity, and Gemini (999+ buyer queries) and pulls a backlink gap report against your top organic competitors. If your GBP score is healthy but you still feel invisible online, the gap is in those other two surfaces.

GBP Scorecard

Your GBP score

Category breakdown

What this tool does not cover