Tools · Google Profile Gap Check

Google Profile Gap Check

Twelve questions, eight factors, one hundred points. See where your Google Business Profile stands on the factors that decide who gets recommended in your market. Instant read, no email required.

Before you start: open your Google Business Profile in a separate tab. Each question takes 15 seconds; the whole thing takes about 5 minutes.

1. Categories

Q1. Does your primary GBP category exactly match your highest-priority buyer query?

Q2. How many secondary categories are you using?

2. Service area

Q3. Is your service area defined as specific named cities (not just a radius)?

3. Photos

Q4. How many photos are on your GBP?

Q5. When was your most recent photo uploaded?

4. Reviews

Q6. How many reviews have you received in the last 90 days?

Q7. What is your overall rating?

5. Posts

Q8. How often do you post a GBP Post (offer, update, event)?

6. Q&A

Q9. Have you seeded and answered at least 5 Q&A questions on your GBP?

7. Service listings

Q10. How many services are listed on your GBP with descriptions?

8. NAP consistency

Q11. Does your business name match exactly across GBP, your website, Yelp, BBB, and major industry directories?

Q12. Is your phone number formatted identically across all listings (and is it a local number, not a tracking number)?

This is one slice of the picture

Your Google profile is one place buyers decide who to call. They also ask ChatGPT, Perplexity, and Gemini, and those answers can hand the call to a competitor even when your profile looks fine. On a call with our team we show you the full gap across every surface and what it's costing you. Closing it is the system we install and run for you.

Google Profile Gap Check

Your GBP score

Category breakdown

This is one slice of the picture

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