Glossary · Backlink Gap
Backlink Gap
A list of websites that link to your competitors but do not link to you — the highest-priority backlink targets.
A backlink gap analysis pulls the link profiles of top competitors and identifies domains that link to multiple competitors but not to your site. Those domains are clearly willing to link in your category. The work is reaching out with a real reason to be added.
The strongest gaps for local services come from trade associations, manufacturer directories, local press, and industry partners.